Ahmard Vital: From Athlete to Advocate - Awakening the Baller Within

Ahmard Vital, international speaker and author, reveals how sports principles apply to everyone competing in the marketplace of life while sharing his journey from journalist to Fox Sports analyst.

• Definition of a "baller" – someone who engages in competition at a high level, not just in sports
• Athletes often struggle with identity after their sports careers end, with NFL careers averaging just 3.7 years
• Started journalism career at $10/hour – father's advice: "If you can learn to live at $10 an hour, you'll never be broke again"
• Built media career by consistently overdelivering – writing 20 articles when asked for 10
• Personal crisis led to writing "I Am More Than Enough" and shifting focus from self to service
• Lives by three core values: service, gratitude, and impact
• Current mission: mentoring and developing 100 young men to carry forward service-oriented philosophy
• Encourages serving those in overlooked roles (janitors, cafeteria workers) as a transformative practice

Find Ahmard at ahmardvital.com and booknowwhat.com is where you can find him and his work. Thank you for listening!

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Chapters

• 0:00 Meet Arvin Tall
• 4:21 What Makes a Baller?
• 9:11 Life Beyond Athletics
• 13:55 Breaking Into Sports Media
• 22:34 Finding Purpose Through Pain
• 28:53 Creating 100 Servant Leaders

Transcript

Speaker 1: 0:36

Welcome back to one on one with Mr you. Of course I'm your host, mr you, in studio with us, motivational consultant, international speaker and author of multiple books. He does a whole lot more than that, but we'll get into it. I'm arvin tall is in the house, man.

Speaker 2: 0:49

How you doing, brother thank you brother, for having me on man, I'm doing well that's good, man.

Speaker 1: 0:54

Good to have you in here, man. We have an awesome chat. It's been quite a bit, though. You've been busy man, running the circuit man, but glad to have you here with us today, man. Uh, customarily I always ask our guests to come in and kind of share a little bit about their childhood, their upbringing. How'd you get from there to where you are right now? Or as brief or as lengthy as you want to get into that, man, go for it well.

Speaker 2: 1:14

First, man, thank you for having me on man, it's an honor and a privilege. Man, you know, uh, with that man I come from a small town here in texas and called new caney. At the time when I was there probably was all about a thousand people total there. I mean, I may be exaggerating, but uh, but definitely man, I just, I was just a young man who had a dream man, two-parent household. My uh father and mother uh were both together. Obviously there was a split between the family when I was 12, but quickly my mother remarriedried and that's why a lot of times that I basically have, I always say I have two fathers. I don't have a stepfather and a biological father. I had two fathers, but always in a loving home. Definitely taught me the idea of hard work, no excuses. One was a petroleum engineer, the other one was a professor. There were no. There was no it's someone else's fault in my house, and so that kind of gave me the backbone to be able to move in the way I do today.

Speaker 2: 2:15

I've been a writer my whole life. I wrote my first book when I was 11 years old and so I've always. Obviously I was in the editor of my newspaper in high school. I majored in journalism when I went to college, learned photography while I was in college and I mean it's just all of these things. I've always kind of been a media journalism kind of guy and you know whereas you gave all the listing, you know the author, the motivational speaker, youth ministry consultant, coach, all these different things.

Speaker 2: 2:43

Everything starts right here with a pen and a pad. Man, I always say the greatest gift God ever gave me outside of the Bible is my ability to be able to put pen to pad and be able to express myself. That is my greatest form of communication. I know I'm on many different things and I'm speaking in these different places, but everything starts with me and a legal pad, with a pen in my hand, and so things have just came from there and I'm just grateful that I've had people who've poured into me Again. I was part of a loving situation, regardless of how my family was put together. Like they always say, it wasn't perfect, but I'm blessed to be in a place I am now and the two people who brought me into this world are still with me and they're still pouring into me to this day. And so my foundation it was rooted in love, was rooted in gratitude and rooted in going out and serving others.

Speaker 1: 3:38

I love that man. It's very rare for me to find somebody who gets that part of me, because I've been writing since I was like six years old. I old and write a book. Then I was writing Journalism, all kind of stuff. So for me that's kind of my therapy. I'm doing only one year my existence where it didn't work, now in 2020. That's how I got a podcast, so that's how that happened. But if you're my life other than that year Writing my therapy, I totally get that man. Thanks for sharing that with us. Man, tell me what a baller is. I know where you and I may come from. We have a certain it's part of our vernacular. We kind of know what a baller is or what it should look like. But for those that are watching this and who don't have any idea what we're talking about, what's a baller man?

Speaker 2: 4:19

Well, I'm glad you put the disclaimer out there first, because you know, I'm a, I'm a, I'm an 80s, I'm a 70s child and raised in the 90s and and baller is taking on a couple of different definitions. Yes, what I see a baller as a baller is someone who engages in sports and does so at a very high level, and does so at a very high level, and so baller for me is someone who engages in the idea of competition. That's why, when I wrote Awaken the Baller, within there's going to be some people who aren't sports figures, who never played sports and maybe didn't have the talent for it. But I see sports and life interconnected in the sense that you're going out to compete. Well, when you graduate from high school, graduate from college or just step into the real world, we're competing, and life is a field, a field of opportunities, a field of of challenges, challenges. And so when we talk about a baller, someone who engages in the idea of competition, who engages in the idea of providing a service, it's not much different than being on the football field, and so I'm grateful to be able to pour in the athletes. Obviously, that's how I got my start as a sports writer, but obviously now it's evolved into young men who don't play sports. It involves people who are transitioning from high school to college, college to the real world and you got to go out there and ball man. No one is going to do life for you and so you have to have that baller mentality and that's why I love when I put that together.

Speaker 2: 5:55

Yes, it was for athletes, but what was happening is that after the book was written, parents were looking at this and saying this book has nothing to do with sports, and I was like I know that was the point.

Speaker 2: 6:06

The point was to use sports language because you could say the majority of the country likes sports, even if you never played it. But when we talk about unleashing the baller within, we're talking about that God-given presence, that God-given urge to go out and do better, to serve and to be able to provide a service and use the talents that you were given to be able to go out and engage in the world, engage in the marketplace and bring something that will make others lives better. And so when we talk about awakening the bottle within, it's a lot about leadership, and we know that when we look at leadership at a very root, deep and biblical level. We're talking about you being lesser to serve others, not you being at the top of the food chain. We we decrease so that others can be able to increase around us and so Awaken. The Baller Within brings all of those things together, but a baller is someone who goes out and does the good work that they're called to do.

Speaker 1: 7:04

I love it, man. That's good stuff. Man, I want to get into a lot of kind of a broad history. You've done a lot of things. Hopefully we can find some way to get into all those things now, which is how we have left. One of the things that I love that you were doing is you have been active in working with today's youth. I want to touch on that because I have a good buddy that I hope you get a chance to meet soon. He's a former athlete, played professional and in college, extensive college career with accolades to go with it and everything, and he had a mission or has a presently a mission to help athletes who may come out of those systems and no longer have a career anymore, whether they didn't make the cut or they got injured.

Speaker 1: 7:48

And we don't think about them. We just think about the stuff we see on Saturday and Sunday highlights. We don't think about the people who don't make it. What do they do when they play sports? Their entire life, especially football, their entire life, and now they're at the end of that road and have no idea. Every day of their life was prep for the creative thought they were going to have. So when it's taken away. What do they have? I want to. I want to get into that a little bit, but I want to ask you about the recruiting process and what you did with that. Tell me, teach us in, teach us about how that process was. Maybe something we wouldn't know, something that we wouldn't see, maybe something you felt that you discerned in a situation when you were helping to recruit these athletes. Share some of the process of something that we would understand, that we might need to understand about the process, if that makes sense.

Speaker 2: 8:34

Well, you know, it's multi-layered man and I'm glad that your colleague, your friend, is doing that because, um, there's casualties along the way, even starting all the way in high school man, like, like you said, and obviously I was a three-sport athlete and and you, when you go through those types of things, your identity really is wrapped into the fact that you play sports, right and and unfortunately, I came up during the time when, right, and unfortunately, I came up during a time when, like that's when the whole dumb jock was kind of created from, like, my class before me, in my class, we're just like I'm only here to play ball, and that was like a running joke. And then we started seeing the casualties of how many guys end up broke after they get done playing professional sports, whether it's basketball or football, end up broke after they get done playing professional sports, whether it's basketball or football. And so when I saw that, from a recruiting standpoint, my thing was is to always establish something that's bigger than the game. Because if you think about it, mr, what if we're looking at a professional ball player and your friend who played professional ball can definitely account for this let's just say you do the whole thing. You played in high school. You excelled, top athlete. You went to college. You played your three or four years in college, went to, went to the pros and you play your well. I mean, shelf life now is about 3.7 years.

Speaker 2: 9:59

But let's just say, for the sake of argument, you played 10, 12 years, right, and so you're talking about all of that. How old are you when you're done playing ball? You're in your early to mid thirties. So as an athlete you're older and maybe past what we would call your prime years. You know, like quarterback, punter and some of those other things that aren't as physically taxing. Maybe you can last a little longer, but either way you look at it, whether you're talking about 32, 34, or even 36, you're a young person in life. So what does the next 60 years of let's, 50 years of your life look like? You know, cause you've made all this money in 12 years. What's next?

Speaker 2: 10:48

And so a lot of these guys they come out of that and I mean the numbers are just staggering. How many of them end up in a place where there's not much outside of that and obviously they didn't manage Right, and we know that many times these agents and stuff and different things like that. You don't have somebody solid in your corner, and so I've always told the guys that, like football is just sports is just a metaphor for the bigger sense of life. Your purpose is not just on the field. You're supposed to take that on and do something else and have you know a profession outside of that. You know, you look at guys like myron roll. What's he like? A surgeon or a doctor now?

Speaker 2: 11:26

um, he was game early and it's just like there's a lot of guys. Uh, there's a young man I worked with coming out of high school. In fact, the young man I built a wake in the baller within on is a man by the name of russell shepherd. He was a he was a top, top 20 athlete in the whole country. He was one of the first 10 five stars we gave out of the state of Texas, but in the whole nation he actually was a top athlete, ended up going to LSU.

Speaker 2: 11:58

He was traveling between some practice squads and he got some play in the NFL. But, like he, obviously he was a bigger star in high school and college than when he got to the NFL. I think he played probably six, seven, eight years Right. He transitioned that into starting a very, very prosperous business out here in the Houston area. He's part of he's. He started a waste management company and he is killing it right now, man, and so he came out of the situation and utilized what he had, because you would think that if you played in the NFL, you play in the NBA. You make connections, you make alliances, you have relationships with owners and other players and things of that nature. So he was able to utilize. He was able to leverage that and his business is doing so well right now. He's employing tons of people and providing a great and useful service and waste management here in the Houston area and beyond.

Speaker 1: 12:49

That's awesome.

Speaker 2: 12:50

And that's what we need more, and we need more of that. But for every Russell Shepard, there's a thousand men who are possibly doing worse than both of us right now. Yeah, from an income standpoint and from a mental standpoint, they completely lost their way because they didn't have an identity. Outside of that, they didn't have a foundation. It was built on something bigger. It's just the fact that you're bigger, stronger and faster than most of the world.

Speaker 1: 13:15

Oh, that makes a lot of sense, man. Oh, there's so much we can get into. We got to try to stay in the pocket to some degree. I want to hear more about your analyst career and what you did with fox sports and just some of those things, because I want people to understand that. Number one it's not a goal that's not attainable, unattainable to you. You can reach that. I want to hear how you got there, how you did that. Encourage the folks that are watching and listening, how you broke through in that area, in that market.

Speaker 2: 13:48

Go ahead you know that's an interesting question you're asking and I'm glad you asked it because obviously when I I was a major in journalism in college and when I came out of college, I remember, um, I worked at a sports bar all through college making very good money, and obviously that's not the profession I ended up going into. I was a journalist right when I came out of college and moved back to Houston area, I was looking for a job and there was like no one hiring really. And there was this one company it was the largest community newspaper in the Houston area and they wanted to hire me and they said, yeah, here's the job and it pays $10 an hour. Yeah, here's the job and it pays $10 an hour. Now this is 2004.

Speaker 2: 14:33

I'm living in the fourth largest city in the country and I remember hearing them say that and I was just like I was making like 30 grand as a bartender in college and I'm about to come back and work for 10 an hour. I'm not doing it. And I remember telling my father that, in the same tone I was just telling you and my father was like you're going to go take that job and I'm just like, dude, you're out of your mind, I'm not taking that job. And he's like you're going to take that job, you're going to stay there for one year and you're going to learn to live at that amount of money, he said, because if you can learn to live at $10 an hour, you will never be broke again. It hit me like a bag of I was just like this man got me, but that was game At the time.

Speaker 2: 15:15

I was like upset. But I remember and I stayed exactly one year. During that time I was very proficient with my work. I was covering sports in one area of town and I was covering news in another area of town. Well, people started seeing my articles and I was very in-depth in a community newspaper and I had front page news plenty of times. The newspaper wasn't that big but I was one of the primary sports writers on that newspaper. Come to find out, there was someone who was in the audience from one of the four schools I covered and it was just like who is this guy? Who's writing all of these articles? Some of them are about our son.

Speaker 2: 15:51

Well, they found favor in what I was doing and they saw how I was engaging with athletes and they saw I was just moving differently. They had a large company that they were running at the time and they wanted to put together a program to be able to help young men and help athletes get to college through athletic scholarships. But they needed help with the process, whether it comes to highlight videos, whether it comes to your resume and all those different things like that. They ended up bringing me on and up to the date I left exactly one year from the time I signed on with this company. They signed me on and started a new startup company. I became the vice president of that company, built an entire formation. Out of that we came up with a recruiting platform called College Ball or Bust. We built that platform and from there we ended up building one of the first digital video newspapers in the city of Houston called Athletes Connection. Newspapers in the city of Houston called Athletes Connection because I'm a journalist but I also know and love football, and so everything sprung out of that opportunity being the vice president of that company, working 70, 80 hours a week for about five years and coming out of that I ended up running into the platforms that used to be known as Rivals Scoutcom. Up running into the platforms that used to be known as rivals scoutcom was now known 24, seven on three and all those. But those all started from there with me working for Texas prep extra and all those different things.

Speaker 2: 17:16

Cause I remember seeing coming out of the journalism world of that and seeing a man doing that type of work the recruiting, writing work and the analyst work and I said, hey, man, I just want to get down, I want to, I just want, I just want to get in the game. And so he's like hey, write 10 articles. And I was like, okay, did 10 articles. Next thing, you know, he's like, hey, write 20 articles and I'll pay you a hundred dollars a month. Wow, that's not a lot of money, but I loved it. And so I did a hundred. And so every time he would say, do this amount for this amount. Let's just say, 10 articles for $100, I would write 20. And then when he's like, hey, I'll pay you 200. Well, what did I do now? I took that 20 and went to 30. I was always doing more and more than I was supposed to be. That I was paid for, Until what ended up happening is I was doing that so much that he referred me to another gentleman who was over a magazine called Sooners Illustrated, which was part of the University of Oklahoma, and I got with that guy and that guy was paying me 250 a month in addition to my 200 over here.

Speaker 2: 18:17

And what did I do? I did the same model with that over there. What ended up happening is, if they were looking for a recruiting analyst in the city of Dallas Newsflash I'm in Houston, but there was the VP of Fox was just like who is this guy in the South who was writing all these articles about kids all across the nation at this time? They drove me in, brought me to San Antonio for the All-American game, sat me down and said we don't know what's going on, but you're killing it right now. We want to put you under contract and we're going to pay you $500 a month.

Speaker 2: 18:53

And from that point on I took that same model.

Speaker 2: 18:56

That $500 ended up getting nearly to $3,000 per month, because I used the same mindset of give more than what you're being paid to do.

Speaker 2: 19:09

Next thing, you know, I'm on TV doing high school sports live. I'm doing a late night show for the city of Houston and I'm on set in Jerry's world when it was first built, doing the state games out there. Because I was looking at this through a lens of how much service can I provide to the American people who have young kids who are going to college. Where can I find a sleeper young man who's not getting a lot of love and I can put his name out there and put him in front of college coaches? That was my mindset, and so I think, to this day, the last numbers I put together, I believe the work I've done has saved families $6.4 million, and so that's the foundation of how I got into the whole analyst work and the thing, and it was always just doing more than you're paid for, doing more than what you're called to do, because that's how you advance in life and most people have it the other way. They're waiting on the raise instead of creating it for themselves.

Speaker 1: 20:08

You know that makes total sense, man, which we can get into a little bit more if you have time to come back to it absolutely tell me what the pain point is for your second book.

Speaker 1: 20:18

That title seems to suggest that it might be one. I am more than enough. That's something that I see, whether it be in one of my coaching clients or just in a strategy call that I do, or just in conversation with people over coffee. I hear things speak to issues with self-esteem and self-confidence. Is there a pain point that sparked that second book?

Speaker 2: 21:31

It's funny you say that, because all my books were started from pain points and I am more than enough was the first, was the first time that Then I went to God and complete and complete submission. I was done. In fact, the house I'm in right now I bought this house when I was 29 years old and the moment that sparked the Wicked and Bottle Within I'd only been in this house for one week, but that was around a time when I was really in a transitional life. I was doing well financially, man, I mean, I was living what would be called the American dream. And I was like, okay, I got everything together, but I don't have my relational life in place. And so I was like, I located, I found a young lady. I'm just like, okay, this is going to be the woman. I'm done, I'm shutting it down, this woman will end up being my wife. And a week after I bought this house, she just left Gone Poof, no explanation, just called me and was just like, hey, this is over. What Hold on? Can we talk about this? And she said no and hung up.

Speaker 2: 22:44

I was crushed, I was devastated because, man, I mean, I was an ex ballplayer myself. How many relationships did I really take serious? And the fact is not many, but this one. I was invested. And then, boom, the one time I get my life together and it's like I'm out. And I just remember sitting in the bedroom, this right here to my right, right now, and I just remember just sitting there saying, god, what are you? What is going on? Right now, I'm not eating for like three or four days, my family's freaking out, and I just remember just having just a heaviness on my heart. And then I was on that last day. I know you probably. You know when you have like dark night, where you're where your soul just feels burdened, and I just remember laying there in that front bedroom and I said, all right, god, whatever I'm doing doesn't work. You wake me up. Tomorrow I'll recommit my life to you. I'll do as you call for me to do and get myself back up and get on the platform.

Speaker 1: 23:41

Of course I'm, here.

Speaker 2: 23:42

So it ended up working out, and I just remember writing a book that started off with a name and good from the start, but it ended up being I Am More Than Enough Three Ways to Overcome the Fear of your Own Reflection, and it just focused on who is in the mirror. Who is that guy or gal in the mirror? Who is that? What do you represent? Whom do you honor, whom do you love? And that whole thing just breaks down so many times I actually am thinking about rewriting that book now because obviously my depth biblically is way different than what it was at that time.

Speaker 2: 24:24

But man, that book, that book, that book tore me and it's a small book, but it's like it just gets right to the point on so many different issues that people are dealing with. Because you know people's, you know self-esteem is low, people's mental health is all over the place, people are depressed and sometimes people don't even know what they're depressed over. Health is all over the place. People are depressed and sometimes people don't even know what they're depressed over. But I think that all of it comes back to purpose. What are you doing here? Why are you here? Who do you serve?

Speaker 2: 24:55

See, that was the thing. I had misplaced my priorities. I actually thought it was about me. I thought it was about me and then I realized it was just like no, it's about service to others, it's about loving, it's about giving even when it's not convenient, and all of those things, and so that book really was sort of the foundation to bring the man you see right now here on this camera today. That really was what brought things full circle. But I'm more than enough. That was the first. That was one of the first breaking points for me.

Speaker 1: 25:27

uh, in my life it's a powerful story man because of the time we got left. We're gonna do something a little bit different. I'm gonna ask you our final questions. I'm gonna have you speak to the people about what it looks like to over serve more than expected, because people are thinking about what they have. I can't give anything, anything that I don't have. I want you to kind of speak to that and encourage in what you did, and we'll close the show out with that. But here's our what's normally our last question of the episode.

Speaker 1: 25:53

It's called a CMV question career, mission and vocation. We talked about it a bit ago, so you kind of know what's going on. It's not to diminish the work that you've done so far. You've done outstanding work. We haven't had time. You can get into all that you've done, all the people in countries where you served. However, today we're going to theoretically erase everything that you've done hobbies, work, career mission, everything. What is Ahmad doing in his life right now? This is an area that you have not done yet. You haven't touched it yet. You haven't stuck your foot into the waters of this one yet. What do you think you'd be doing outside of the things you've done so far? What do you think you'd be doing?

Speaker 2: 26:32

If I was to build on what's already done, and I'm doing a completely new thing.

Speaker 1: 26:37

That's what you're saying Everything you've done is out. Okay, you never have.

Speaker 2: 26:41

I'm sorry, I'm sorry, I'm sorry from scratch you ain't playing sports.

Speaker 1: 26:47

You already did that already. You already did that too. You're not speaking because you already did that too. What do you think you be doing?

Speaker 2: 26:57

there's a mission I have you said. There's a mission that I have and obviously I work in ministry right now. I work in youth, youth ministry. But you're saying, what have I not done? A mission that I want to do, based on the philosophy and the dash. I can only control the dash is to duplicate what I do 100 times in the hearts and minds of young men. I want to duplicate the efforts that I've put into life and the blueprint that I've put into life with 100 young men. And so, with that mindset, obviously from the standpoint of mental performance, on the point of serving and giving more than what you could ever imagine, to pouring into mentoring young men Right now, in my conversations with God, I have told God I'm like. I know you put me here for a reason and so I'm willing to tithe, give back three hours per week to the development of young men through mentorship, through meeting with them, through helping them through different obstacles, and I've done some of that now. But if you're talking about the part two of that, the part two of that is finding those men and teaching them the blueprint of how I do things and encouraging them to do the same, and I want to do that 100 times in my life to where there's a hundred young men using the VTOL method which I haven't even put a name to it yet to where they're going out looking to serve the greater good of others.

Speaker 2: 28:43

The three words I live by is service, gratitude and impact. Meaning that every morning when I get up, if an action I'm doing doesn't include either one or all three of those words, then why am I doing? And I want to put that same mindset into this next generation, because this next generation is powerful, Right. They are the revival, they are the turning point, they are the everything we need going forward right now. So my job is to make sure, in every day, give all that I have unto them, come back, connect with my father and go out and do it again. That is a mission that I've not yet done yet, but I'm on the path to do it and I want to devote my life to doing so.

Speaker 2: 29:33

Meaning that when I leave here, when my dash is complete, that someone can look back and say there was a man who saw something in me when I didn't see it in myself. There was a guy who told me that I am more than enough. There was a guy who told me to lay my life down to serve others. There was a man who told me to honor my father and mother. There was a man out there who said you know what? Just one more time. Just one more time. Go for it.

Speaker 2: 30:01

There was a man who said that you're supposed to be a light in the world and just share all that you have and pour it out.

Speaker 2: 30:11

My father taught me live the best life you can and then give it all away. So that is the foundation, that is the root to which I move on a daily basis, and I need to be better with that. But that's what's in my heart. It's just now. I need to do a better job of executing that and standing on that and leading with that in all that I do. And I believe if I do that and I encourage 100 young men to do that I think if there's more like your friend, like yourself and many other men who are out there wanting to do some similar things, we could turn the tides of the insane division within our country, within our world, within the next 20 to 30 years. I do truly believe that, but it's going to start with us giving more of ourselves right here and now, before we reach the other side of the bench, copy that we over the cap so you can reach your model tomorrow.

Speaker 1: 31:10

Patel calm, and of course his book is available. Book now. What calm? Last two minutes, man, let everybody know how they, how did you over serve more than expect that? How can they do that in one or two sentences? Tell them how to do that.

Speaker 2: 31:29

Find an opportunity to give and just do it. Service people, janitors, cafeteria workers, those who are considered those dirty jobs, menial jobs. Go serve and do something nice for them and watch how your life changes.

Speaker 1: 31:49

I love it, man. Amarvattarcom, booknowwhatcom. Thank you for jumping in here. It's been a fantastic conversation. If you guys are watching this live, you know it's already on all the social media platforms right now Well, the majority of them I get. The rest, get a rest mother today, but also the listening platform to be out in about an hour or so. So if you are a listener and not a watcher, this episode will be available, hopefully before two o'clock today, eastern Standard Time. So thanks again for jumping in here, mark. Thanks for being here, brother. Great to see you. Can't wait to hear more from you. Let's stay connected on him about the work you're doing and how we can potentially support you. All right.

Speaker 2: 32:24

Thank you, sir. Thank you for having me on. It's been a pleasure.

Speaker 1: 32:27

It's been a pleasure. Thanks, man. Have a great day guys. Thanks for watching and thanks for listening. We'll see you next time.